As discussed in the first and second installments of this series, we are drifting into a consumption-driven stupor and self-medicating our way through lives that, if we live in OECD countries, use 15 tonnes of material per year. Even though some things are recycled, these recycled goods do not often become high-value items. Repurposing existing waste streams and materials that are already near are to me key low marginal cost ways to better our world and lot.
Yes, there may be more impactful things that we could do, but this is one with few, percieved unintended consequences. Also, whereas planting a billion trees would seem like a good idea, there would be a lot to control there operationally, and a lot of things could not pan out in the long run.
Recycling existing waste into high-value consumer goods, however, has a much shorter and directer feedback loop. These products […]
Above: PepsiCo food, snack, and beverage product line-up/Source: PepsiCo PepsiCo turned to tooling with 3D printing...