Just to be perfectly clear: from a pure art perspective, I think readymades were a horrible mistake, a distraction, a wrong turn. Duchamp’s Fountain was not one to throw coins into or walk lovingly by.
However, as a signal flare to humanity, sent up more than a 100 years ago, I think that readymades still have much to teach us. Found objects are bound to resonate in a world stuffed to the brink with things. We suffocate in our materialism and take our lives and turn them into stuff we own. We’ve seen previously that we are creating this world where things are made to fail and, perhaps through Kintsugi , we can repair it with flair. But, what if we could go further still? What if we sated our core desires to be interesting and to create by creating a sustainable way to prolong the life of things? […]
Above: PepsiCo food, snack, and beverage product line-up/Source: PepsiCo PepsiCo turned to tooling with 3D printing...