When I look at 3D printing business cases, applications, and parts I often use profit velocity, also called the Du Pont Model or DuPont Analysis . For the Excel junkies, this is a way to optimize your product mix or look at your return based on the lens of cash generated per minute per operation. Or you can look at all of the production steps and see how many dollars you can make on each item on the whole. Y

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ou can also calculate how many different channels or divisions within your business generate sales per minute. The idea is that you can focus on maximizing your return per product step, for your total product mix or your return on equity. Similar ways of looking at this are through contribution margin per hour per product in your product mix or per operation. Investors or management can also use the DuPont model to analyze performance by looking at return on equity and return on assets in a firm or in between firms. Profit Velocity For our purposes, we’re looking at how much cash per minute a 3D printer can generate. So, we’re using a similar model to look at the number […]

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