Platitudes and hyperbole are pretty much the norm around any disruptive technology. Usually, these bold declarations are little more than something to sift through in order to get to the how and the why, but every now and then, a company comes through with a technology or a project so, dare we say it, “game changing”, you can’t help but get swept away by it.

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Carbon , which, together with adidas , has this week launched the 4DFWD , the latest running shoe to be produced with its 3D printing technology, is one of those few companies. “Maybe I’m a little bit biased,” Carbon Co-founder and Chief Business Officer, Phil DeSimone posits in a conversation with TCT, “but it was the biggest moment in the history of additive when that shoe originally launched.” While there have been many big moments in additive manufacturing’s history (and I’m sure the GE LEAP fuel nozzle and millions of 3D printed hearing aids would have something to say on that), the fact that I can visit the adidas online store right now and take my pick of trainers with 3D printed midsoles (some of which don’t even bother to name drop 3D printing […]

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