As the cannabis industry matures and more brands are created and launched, consumer expectations will increase and packaging will need to be memorable, aspirational, and communicative. To help catalyze this change, Burning Tree and Proto3000 have partnered to reimagine how vanity cannabis packaging could be designed and manufactured via 3D printing.

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The Canadian cannabis packaging landscape is a sea of generic black and white bags, jars, and tubes. Aside from a small printed logo, the brands are indistinguishable from one another. Whether it is viewed on social media, photographed on a brand’s website, behind a display case, or in consumers’ hands, the packages are all lackluster and banal. The stringent Canadian packaging regulations in this area are often pointed to as the primary cause. But it is also more complicated than that: it is expensive to design custom packaging. All packages must be tested for child resistance, tooling is capital intensive, and production volumes are hard in a small domestic market. These are a few of the reasons why LPs and cannabis recreational brands more often choose off-the-shelf packaging. To help catalyze change in cannabis packaging, Burning Tree and Proto3000 have partnered together to explore what cannabis packaging could […]

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