In the first article in this series, I laid out a consumer consumption-driven world where our needs are never quite met by things.
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Our needs are now mistranslated into a desire for objects that we do not yet have. Yet when we get that t-shirt, pair of headphones or gadget it never fills the needful emptiness that cries out for even more things. Commercials and ever better products have created a shiny Skinner Box where we are conditioned to ever be wanting more. Shelves groan under self-help books, over 10% of people in the US take antidepressants , while US adults spend 6 hours a day watching video . This means that if this trend continues a US adult is looking forward to a life of which they’ll spend at least 17 years watching video. We’re self-medicating through pills, consumption and the diversions of video. As household energy and […]
Case Study: How PepsiCo achieved 96% cost savings on tooling with 3D Printing Technology
Above: PepsiCo food, snack, and beverage product line-up/Source: PepsiCo PepsiCo turned to tooling with 3D printing...
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