The special touch in Gahanna’s newest bakery is almost no touch at all. Sugr-Bot Bakery launched this past weekend, selling cakes and cookie cakes, but what’s most interesting about the operation isn’t the products as much as the process.

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It’s a nearly no-touch operation. Blank cakes or cookies are loaded into a machine that prints frosting and icing designs on the surface. A customer can order a cake online and have it made and delivered within two hours.

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“We think there could be a huge market for this,” said Anjan Contractor, CEO of BeeHex LLC, the owner-operators of Sugr-Bot and creators of the printing technology. It’s a potential margin-expanding technology for bakery operators and the company is optimistic about customer demand because of its speed and, quite frankly, concerns over Covid-19. Contractor said the launch has had fortuitous timing given the general reluctance by some consumers to shop or […]

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