Perhaps one of the most exciting developments in the field of visual communications is the adoption of large-format 3D printing. The power of this technology to wow audiences and draw them in is immense.

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I mean, what could be cooler than an 8-foot baseball player mannequin in a sporting goods store? Customers eyes are magnetically drawn toward it, pulling them in to interact with it.

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This is just one example from the retail space, but there are many. Printing massive visual representations opens up enormous potential for creativity in a range of industries, often replacing the need for older technology that is both slower and has manufacturing limitations. The size of these mammoth creations printed in 3D […]

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