Perhaps we’ve all heard of the old adage, ‘a picture is worth a thousand words’; and indeed it rings true, to this day.
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While there’s no demeaning the power of words, but from the advertising approach, it’s a tad difficult to be more expressive other than pictures. In addition to pictures, there are options galore- videos, illustrations and such; all of which render considerable influence in the highly coveted industry called marketing.
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And here the concept comes about 3D Modeling.
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The gradual move from photos and videos to 3D modeling While pictures and videos offer an idea about how the product or service would look in the real world, the concept of illustrations stresses adding artistic value to the existing visuals. The advertising gurus have drawn our attention to the use of illustrations so as to build inquisitiveness among consumers. If you think of videos and photos, it hits […]
Case Study: How PepsiCo achieved 96% cost savings on tooling with 3D Printing Technology
Above: PepsiCo food, snack, and beverage product line-up/Source: PepsiCo PepsiCo turned to tooling with 3D printing...
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