Making a big a splash with a new product announcement is par for the course for any major player or newcomer exhibiting at a big industry event.

Just look at the near 40 press conferences the TCT editorial team were invited to at last year’s Formnext , each vying for a 30 minute block of precious show floor time.

Sometimes, it’s good to go against the crowd. Earlier that year metal additive manufacturing company, GE Additive unveiled its Spectra H electron beam melting system to a huge gathering of press and attendees at RAPID + TCT , complete with a big screen countdown and dramatic curtain drop, shortly followed by the commercial launch of its Concept Laser M Line Factory at the aforementioned Frankfurt event. In fact, you can signpost much of GE’s hardware progression with a number of major […]

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