Five years ago, retail innovator Phillip Raub disrupted the industry when he co-founded b8ta , a retail-as-a-service company with experiential, data-driven showrooms designed for trying and buying new tech products.

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Now he has his sights set on flipping the furniture industry on its head as CEO of Model No. , an on-demand custom furnishings company driven by consumer needs and led by a devotion to technology, design and environmental responsibility. Model No. was created to solve the furniture industry’s key pain points: mass production with little original design or customization ability, long delivery wait times and unsustainable manufacturing. The startup offers a digital showroom that allows consumers to fully customize items to fit their needs, from shape and color to size and budget, with the expectation of delivery within a few weeks. Additionally, through the adoption of 3D printing technology using agricultural waste from corn husks, sugar cane and […]

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